Randy Halbig

With 28 years of experience in marketing, advertising and branding, Randy has been fortunate enough to aide, develop or assist in the development of story building for countless brands, many of which are healthcare brands. With traditional ad agency experience in Lexington, Evansville, IN as well as Owensboro, he began designing and developing consumer-focused ad campaigns with a keen focus on results. Then, 20 years ago, Randy began seeing the advantage and increasing impact of the term ‘branding’ rising in importance and have worked diligently to understand, comprehend and communicate its value to those he serve. With 18 years at Owensboro Health, Randy began consistently implementing the notion of branding house-wide on numerous key projects, all with the patient specifically in mind. With brand-building then as his passion, he saw how well it best served patients in helping them get, and stay, well throughout the course of their lives.

With an undergraduate Art and Graphic Design degree from Brescia University in Owensboro, Randy began pursuing an MFA in Film and Video Storytelling from Asbury located in nearby Wilmore, KY. Pleased to support Owensboro Health’s great cancer care team, he is humbled and honored to play a small part in this year’s Markey Cancer Center Affiliate Network Cancer Care Conference.