Craig Martin, PharmD, BCPS
Dr. Martin serves as the clinical pharmacist for University of Kentucky Hospital's Antimicrobial Management Team...
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Pharmaceutical marketing clearly influences the prescribing decisions made by health professionals. Evidence suggests that this influence increases cost of care, is often underestimated and can supersede providers’ preferred drug choice. Unfortunately, most health professional students indicate that their training regarding interactions with the pharmaceutical industry is inadequate. This interactive module seeks to remedy this problem and fill this void in order to improve prescribing behaviors in physicians and other health care providers.
As the United States becomes a more racially and ethnically diverse nation, health care systems and providers need to respond to patients’ varied perspectives, values, and behaviors about health and well-being. Failure to understand and manage social and cultural differences may have significant health consequences for minority groups in particular. Support your response by including current documentation explaining the need for this continuing education activity from journals,...
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This activity presented by...
Roberto Dansie, PhD
Faculty
Psychosocial Trauma Institute
Missouri School of Medicine
