The Prescriber's Workbook

Faculty

Needs Statement

Pharmaceutical marketing clearly influences the prescribing decisions made by health professionals . Evidence suggests that this influence increases cost of care, is often underestimated and can supersede providers’ preferred drug choice . Unfortunately, most health professional students indicate that their training regarding interactions with the pharmaceutical industry is inadequate . This interactive module seeks to remedy this problem and fill this void in order to improve prescribing behaviors in physicians and other health care providers.

Target Audience

This activity is intended for physicians and pharmacists.

Objectives

1. Apply knowledge gained in previous modules to a specific prescribing scenario;
2. Apply the concept of class effect and use it in prescribing decisions relevant to a case study;
3. Demonstrate appropriate decision-making in regard to the use of generics and non-prescription alternatives for a specific case study.

Accreditation

CME
The University of Kentucky College of Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The University of Kentucky College of Medicine designates this educational activity for a maximum of 1.00 AMA PRA Category 1 Credits™. Physicians should only claim credit commensurate with the extent of their participation in the activity.

The University of Kentucky College of Medicine presents this activity for educational purposes only. Participants are expected to utilize their own expertise and judgment while engaged in the practice of medicine. The content of the presentations is provided solely by presenters who have been selected for presentations because of recognized expertise in their field.

CPE
The University of Kentucky College of Pharmacy is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education.

This knowledge-based activity has been assigned ACPE # 022-000-09-043-H04-P and will award 1.00 contact hour(s) (0.1 CEU(s)) of continuing pharmacy education credit in states that recognize ACPE providers.

Statements of credit will indicate hours and CEUs based on participation and will be issued online at the conclusion of the activity. Successful completion includes completing the activity, its accompanying evaluation and/or posttest (score 70% or higher) and requesting credit online at the conclusion of the activity. The College complies with the Accreditation Standards for Continuing Pharmacy Education.

Faculty Disclosure

None of the faculty involved in this activity report any relevant financial relationships with commercial interests of healthcare products or services related to this activity.

This project was developed by faculty members of the Department of Family and Community Medicine, and multiple staff and other professionals who are committed to the creation of instructional materials to support the development of professionalism in health professionals.

The developers of this activity would like to acknowledge with gratitude Dominic Eardley at Walking Man Productions for his collaborative work in the development and production of the educational content within these modules.

Activity Sponsorship

Supported by an unrestricted educational grant from Attorney General Prescriber and Consumer Education Grant Program.